Code of Ethics Paper - 1044 Words

Code of Ethics Team B HCS/335 June 6, 2011 Code of Ethics Introduction Code of ethics is very important with all the different organizations and businesses that are in the world today. This paper will explain why the code of ethics is important to the organizations, what the relationship between the organization’s culture and ethical decision making is, and is it important that the organization’s ethical values support an individual’s personal ethical values. Code of ethics help an organization on making important decisions and showing what the organization stands for, and how they can help the people. M.D. Anderson Hospital is very big on code of ethics and helping their patients, there are many goals they have, ethical†¦show more content†¦We strive to combine the activities of patient care, prevention, education, and research to benefit not only patient’s currently receiving care but also future generations. In this diversity, there is often tension; therefore, we hold before us this Code of basic moral prin ciples to guide our service and to bond patients and staff together in the difficult task of contending with cancer† (MD Anderson Cancer Center, 2010, p.1). Ethical values are very important to each organization and individual, if an organization wants to keep their patients it is very important that they follow their â€Å"preamble, code of ethics and values† that they have stated. Relationship between M.D. Anderson’s Culture and Ethical Decision-Making The MD Anderson Cancer Center is an organization prided on providing its patients and their families with the best care they can give. The organization’s culture and ethical decision-making is on the safety of the patient and how the organization can reduce the suffering of his or her patients. The MD Anderson Cancer Center understand that Curing disease, reducing suffering, and achieving an acceptable quality of life, looked upon by the patient with the help of health care professionals, are the central goal of the MD Anderson Cancer institution. The presence of cancer may justify, but notShow MoreRelatedCode of Ethics Paper2118 Words   |  9 PagesCode of Ethics Paper HCS/335 December 12, 2011 Everyday people have a code that they follow on a day to day basis. This code helps them make decisions about their life, careers and family. However, this type of code would only hurt or harm oneself. The medical code of ethics carry much more weight because they are dealing with people’s lives on a daily basis and one mistake could cost someone their life. Code of ethics is a system that applies values and judgments to the practice of medicineRead MoreCode of Ethics Research Paper1763 Words   |  8 PagesModule 6 – Code of Ethics Implementation Plan Paper Edward G. 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Hamlet, By William Shakespeare - 1735 Words

Hamlet is a complex play that leaves the reader with a variety of uncertainties concerning the true feelings of its protagonist, Prince Hamlet. Hamlet goes through a variety of tribulations throughout the play and their effects cause readers to question his true intentions as well as his sanity. Inevitably, one major problem is the trouble discerning whether Hamlet truly loves Ophelia or if the love is a continued theatric in his act of madness. However, it is my argument that Hamlet truly did love Ophelia and the chain of unfortunate events occurring throughout the play caused a disconnect between Prince Hamlet and reality, thus preventing him from truly acting out his love for Ophelia in fullness. Several events occurred in the play that prevented Hamlet and Ophelia’s relationship from progressing. Foremost, Hamlet was not permitted ample time to mourn the loss of his father. In Act I, Scene II Hamlet states, â€Å"but I have that within which passeth show, these but t he trappings and the suits of woe (85-86) when his mother, Gertrude questions the sincerity of his outward signs of grief such as his â€Å"customary suits of solemn black †¦ forced breath †¦ fruitful river in the eye †¦Ã¢â‚¬  (78-80). From his mother marrying Claudius so quickly after the death of his father, there is a permanent rift in their relationship and it appears that Hamlet resents her for committing betrayal by marrying his father’s brother. We find out from Hamlet’s confession in Act III Scene III that heShow MoreRelatedHamlet, By William Shakespeare880 Words   |  4 PagesWilliam Shakespeare is praised as the pioneering English poet and playwright whose collection of theatrical works is regarded as the greatest artistic value throughout the history of English literature. 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He used many metaphors and rhetorical phrases, and most ofRead MoreHamlet, By William Shakespeare996 Words   |  4 PagesHamlet, written by William Shakespeare, with out a doubt holds the most famous soliloquy in English history spoken by Hamlet in Act III, scene i, lines 57-90. This soliloquy holds much importance to the play as a whole because it ties together the reoccurring themes of suicide and Hamlet’s inaction portrayed by Shakespeare. Hamlet poses a problem, which is the driving force of the play: â€Å"To be or not to be?†(III.i.57). Shakespeare uses this logical question asked by Hamlet to drive out his underlyingRead MoreHamlet, By William Shakespeare1178 Words   |  5 Pages In William Shakespeare’s play Hamlet, the protagonist suffers from struggles with major characters, especially with the women in his life. While reading the play Hamlet, Hamlet appears to be a disillusioned man. Throughout the play, Shakespeare has only casted two females: Gertrude and Ophelia. Gertrude is defined to be incestuous, naà ¯ve and cold-hearted. On the other side, Ophelia is characterized to be ignorant, innocent and fearful. After the quick marriage of his mother and evil uncle, Hamlet’sRead MoreHamlet, By William Shakespeare1308 Words   |  6 PagesHamlet is arguably one of the greatest tragedies in all of literature and when most people think of tragic plays, they think of none other than the one who wrote it, William Shakespeare. This classic story of revenge excites it’s readers with its main character, Prince Hamlet, who goes through the unique human-like process of revenge that is often overlooked. Many other stories rely heavily on the logi c of good people doing good things and bad people doing bad things just for the sake of their natureRead MoreHamlet, By William Shakespeare Essay1453 Words   |  6 PagesHamlet by William Shakespeare explores many aspects of mankind--death, betrayal, love, and mourning. Out of these, the most prominent theme in this play is death in the form of suicide. The main character, Hamlet, finds himself questioning the quality of life and the uncertainty of the afterlife once he discovers news of his father s death and the corruption in the kingdom that follows. Ophelia, Hamlet’s lover, is found dead later in the plot and is presumed to have committed suicide. In Hamlet’sRead MoreHamlet, By William Shakespeare1146 Words   |  5 PagesA character so complex, enticing and fascinating, his name is Hamlet. We are all Hamlet, and that, is the argument. Hamlet is an enigmatic character with many flaws. These flaws are the ones that prove similarities between us and him. A play so popular and significant is due to its huge relevance to us as a society. In the play Hamlet, William Shakespeare uses Hamlet’s character and metaphor to demonstrate that when one is left alone to their thoughts, these thoughts overtake reason. ConsequentlyRead MoreHamlet by William Shakespeare1456 Words   |  6 PagesThe play Hamlet, by William Shakespeare, takes place in a time where the impossible was a part of the lives of everyday people. Occurrences that people in the modern time would believe unbelievable. Yet, with just a quill and parchment Shakespeare’s is able to connect the past and present by weaving a plot with skill that is still unparalleled to this day. The play Hamlet this exceeds this expectation by revealing depth of Hamlets, the protagonists, character personality through the useRead MoreHamlet, By William Shakespeare1920 Words   |  8 PagesIn the play Hamlet by William Shakespeare, the character Hamlet must deal with both external and internal conflict. Hamlet encounters many struggles and has trouble finding a way to deal with them. With so many corrupt people in his life, Hamlet feels as if there is no one that he can trust and begins to isolate himself from others. A result from this isolation leads Hamlet to become melancholy. Hamlet struggles with suicidal thoughts, wants to kill King Claudius, and is distraught over his mother’sRead MoreHamlet, By William Shakespeare846 Words   |  4 Pagesalways been a contemplative topic. In Hamlet, the main character Hamlet thinks to himself about suicide. Hamlet was written by William Shakespeare. Shakespeare wrote Hamlet between 1599 and 1602. William Shakespeare is one of the greatest playwrights in history. Hamlet is about Prince Hamlet of Denmark who is trying to find out about the death of his father after his father s ‘ghost’ comes to him telling him it was his uncle who had killed him. While Hamlet contemplates suicide he gives his famous

Discuss how satire uses aspects of other genres Essay Example For Students

Discuss how satire uses aspects of other genres Essay This affords him the effective satirical devices of rhyming, exaggeration and parody, all of which lend themselves perfectly to the genre of epic or mock epic works. Parallels with Gullivers Travels may not be immediately apparent, but it does become clear that the satire is often directed at similar targets, namely those of misplaced importance and the often exaggerated significance attached to trivial events. By applying disproportionate importance to matters we would not naturally consider worthy of such attention, both Pope and Swift satirise societys tendency to, given the opportunity, do that very thing. Once this thematic technique of exaggeration has been established as an effective way to satirise society, Pope is able to make matters more entertainingly critical by including knowing references to recognisable aspects of the epic genre. Many great epics contain a feast scene at some point, and not to be outdone, Pope introduces us to a smoking tide of coffee on shining alters of Japan. The seductively rich language activates a necessity in the mind of the reader to keep in perspective exactly what is taking place merely that coffee is being served. This continues to reinforce an effective satire on societys obsession with trivial detail and its own importance, as well as forcing us to re-evaluate what is taking place and leaving us with the only option being to judge for ourselves what is really important, and this message lingers on beyond any one particular demonstration of it. Another highly effective weapon at Popes disposal is his use of rhyming couplets, in which the unusual and the very usual are paired up to satirical effect. Canto III begins with a description of Queen Annas residence as the place where she whom three realms obey, dost sometimes counsel take and sometimes tea. This makes the point as cleverly and concisely as anywhere else in the poem that trivial matters and moments of pleasure are held in as much importance as pressing government issues. Gossip and glory are discussed in equal measure, and the widespread distortion of social values echo throughout every further couplet. It can therefore be seen that Pope echoes some of Swifts satirical points about the often obsessively trivial nature of human conflict, and that the genres of the mock epic and travel writing both have different but equally valid qualities to lend to these points. In the case of Swift, a travel account is an ideal way to justly present an outsiders viewpoint of an apparently ridiculous society, forcing us to take a step outside our own preconceptions and re-evaluate the values of our own society now that its absurdities can be viewed more clearly. Whereas by presenting The Rape Of The Lock as a mock epic, Popes tone is more inherently sarcastic and satirical, and the trivialities of our ritualistic habits are satirised by presenting them with such obviously exaggerated grandiosity as to alert the audience to how silly these human foibles can appear.

Marketing of New Services

Introduction Service marketing is a sub-component of the wide discipline of marketing. It essentially refers to B2B (Business to Business) and B2C (Business to Client) services that embrace the marketing of various services such as financial, telecommunication, air travel health care, literacy seminar services, and professional services among others. Marketing of a service is a new area of study, which is rapidly developing since the current world economies are exceedingly characterised by service economies.Advertising We will write a custom report sample on Marketing of New Services – Set up Information Literacy Talks for Mature specifically for you for only $16.05 $11/page Learn More The growth is associated with the increased need and development of information sharing enabling technologies such as the development of web 2.0 applications, SMS, and social networking. This paper discusses marketing of literacy seminar services for mature students . These services entail leasing out books and other academic materials through online library checks for the availability of the books, which can then be physically collected from the library premises. An effort is made to discuss the potential customer base for these services and to evaluate strategies to create and manage relationships with all potential customers for the proposed services (including any internal marketing strategy) and communicating the service to the chosen group of customers including the creation of a service brand and image. Potential customer base for the service Identification of scope coupled with the target audience of marketing campaign is a substantial step in the success of the marketing strategies to push for acceptance of a service in the market (Broady-Preston Steele 2002, p.385). While attempting to set online information literacy talks for mature students, the campaign can only reach people who are logged into the internet or who have accessibili ty to internet connection. Consequently, the main target audience that also forms the potential customer base for the services is the largely growing family of bloggers and people interacting through social media. With the increase in information availability and the development of the culture of information sharing, students at secondary and tertiary levels of education resort to the web as the first and the principle preferred source of information (Cmore Chan 2009). This pool of people forms an immense potential clientele for literacy talk services. The main challenges of marketing literacy seminar services rest on looking for mechanisms of ensuring that, as the target audience seeks its preferred information, it is also able to link up with the organisation’s information on the available resources, which can provide both qualitative and quantitative data to inform its contributions. One way of achieving this goal is by providing library links in the search results web pa ges. Consequently, potential customers can have an overview of books and other materials held in the library, which are related to their seminar talks. This way, customers who are largely driven by the culture of quick accessibility to information that is spread by the era of information sharing through the World Wide Web are able to quickly locate or request for the precise academic materials on offer at the library.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Now, it becomes possible to capture the attention of people who depend on e-books to conduct their researches. If they find that the available e-books do not have substantive information that relates with their seminar themes, they would get an alternative. This alternative is visiting a physical library where they can specifically request books over the counter without going through the manual or even computerised library index . Strategies to create and manage relationships with all potential customers of the proposed service The goal for developing strategies for managing customer relationships in the service industry is to ensure that potential customers are both attracted and retained to an organisation. Indeed, scholars have been interested in â€Å"allocation of resources between customer acquisitions and retention† (Keller 1998, p.31). Management of customer relationships requires deployment of the information concerning potential customers to aid in their segmentation in the effort to channel marketing efforts to the strategies that would yield optimal results to the specific segments (Zineldin 2000). Among the many methods of maintaining positive relationships with customers is keeping the potential clients up to date meaning that the library needs to constantly update the potential customers who mature students for these case with new leases since most of their seminars address current iss ues. Such an attempt calls for commitment of funds from the library. Although such a strategy increases the costs of running the library, it is justifiable in the context of Fornell’s (1992) argument, â€Å"marketers are quick to recognise that the value of the customer asset (the value that a customer or a potential customer provides a company) is the sum of the discounted net contribution margins of the customer over time† (p.11). The argument here is that attempting to build customer relationships comes at a cost, which an organisation seeking to retain potential customers must be willing to incur for the overall long time future gains. Ensuring that the library’s web is updated with the latest academic resources for mature students to provide updated information that matches their talks is critical in the development of the brand image of the organisation. These students are likely to seek renting services from a library where it is easy to access its inform ation on what is available in house.Advertising We will write a custom report sample on Marketing of New Services – Set up Information Literacy Talks for Mature specifically for you for only $16.05 $11/page Learn More High probabilities also exist that a library organisation, which is capable to capture the loyalty of both the existing and potential clients, would have a competitive advantage. In the context of the library discussed in this paper, this competitive advantage can be built by ensuring that mature students have a quick access to any resource they are interested in for their seminars. Marketing services is different from marketing products because in addition to the usual traits of products, services â€Å"lack ownership, are intangible, inseparable, and have heterogeneity† (Rust, Zeithaml Lemon 2004, p.113). Renting of books for mature students to facilitate their seminar services means that the activity is bound by these cha racteristics. Consequently, to manage to realise results in attempting to establish good customer relationships, appropriate service marketing mix must be deployed. The service marketing mix includes physical evidence, people, and process. Physical presence prescribes the characteristics of the place of the service offering. The deployment of these aspects in building and managing customer relations is realised through ensuring that the organisation is distinguished clearly from probable and existing competitors. All book-renting organisations charge fees for the services rendered. However, mature students are more willing to pay for books and other materials. Indeed, a new book is appealing to the eye. The student can concentrate and pay attention to it better than an old book. By capitalising on building the brand image that the library rent books, which are clean and almost new, it becomes possible to build a physical evidence image for the organisation that will make it possible to build positive customer relationships. Advertising to potential clients of the literary seminar services is a major milestone to enhancing the performance of the organisation. However, the retention of the clients is a function of how well they are treated at the library premises once they come seeking for services to enhance their talks. This argument underlines the significance of people in helping to build good customer relationships for the library. In fact, according to Broady-Preston and Steele (2002), â€Å"people are essential ingredients in service provision: recruiting and training the right staff is required to create a competitive advantage† (p.388). From the context of the library operations to boost mature students’ seminar services, mature students make their decisions to seek services from the library based on how they are handled online by the communications personnel and or based on how they are handled at the physical premises of the organisation by the sales personnel.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In the quest to build positive customer relationships, it is vital that an effort is made to select people who would represent the interests of the organisation in the most pragmatic way. This is because, research has shown, â€Å"customer make judgments about a service provisions and delivery based on the people representing an organisation† (Rust, Zeithaml Lemon 2004, p.116). People working in a service organisation are the representative elements of the quality of the service rendered based on the manner in which they interact with clients. In this extent, it is significant to note that building good customer relationships with the organisation would come from recruitment and selection of persons possessing good interpersonal skills, good knowledge of the services, attitude, and the degree of quality of the service desired to ensure that potential clients (mature students) seek service from the library in the future. In the list of service-mix that may help to build good customer relationships is the nature of the process of service delivery. A process is â€Å"the marketing mix element that looks at the systems used to deliver the service† (Fornell 1992, p.15). It is for this purpose that one of the strategies for building goods customer relationships entails the creation and maintenance of a web based library index. The index is meant to ensure that mature students only go to the library to seek for reading materials that they are sure are available at the premises. The materials too have to provide information that matches the subject under scrutiny in their seminars. Such a process may ensure development of good customer relationships since it is not only efficient in the delivery of the services because mature students do not have to make repeat trips to the library checking on the status of availability of the reading materials for their talks. As revealed, people and physical evidence are some of the service-mix elements that service o rganisations can deploy to build good relationships with potential clients. Therefore, it is deducible that the central idea behind the selection of appropriate service marketing mix is to create a form of non-verbal communication aiming at spreading the message that the library organisation is the one that offers the best services. Therefore, an image is developed in the potential customers’ mentality that they are most likely to get what they need to satisfy their information needs from the library at any time subject to confirmation of the availability of the requested materials online In order to build such a customer relationship, it is critical for the organisation to invest in strategies for enhancing both offline and online communication on the nature and quality of the services offered by the organisation to mature students. Since the targeted customers are people who have constant access to internet, selection and investment in an appropriate online communications t echnology is necessary. One of such technologies is the campaign management technology, which is a customer relationship management online application, which helps to enhance interactions processes between an organisation and potential clients in an online platform. The main objective of deployed of such technology is to help communicate library services coupled with helping to develop brand loyalty through the development of a positive brand image. Strategies for Communicating the Service to the chosen group of Mature students, including the creation of a service brand and image Customers not only buy a product or pay for a service but also pay for the brand image. According to Keller (1998), brand image is a â€Å"perception of customers when they see a brand reflected by brand associations in their mind† (p.27). These associations are multidimensional. They contain a myriad of attitudes or dimensions, which are emotionally instigated in relation to customers’ percep tions on the brand quality and the degree to which the brand satisfies the needs of the customers. Zineldin (2000) notes the relevance of creating service brands and image in a service organisation when he claims, â€Å"from customers’ overall picture of their experiences, brand image is important because it will create the customers’ cognitive, emotional, and behavioural responses as the outcomes† (p.21). In case of the organisation providing library services to mature students to boost their literacy talk seminars, brand image can be strengthened through the creation of publicity among other promotional techniques. In particular, the power of the internet can be utilised as the main approach for developing and creating awareness of the brand. Using the internet as the means of creating a brand image of the library organisation implies that the internet can serve the dual purpose of distribution coupled with communication. By making use of social networks and w ebsites, it is possible to influence the quality of the talks based on the library services through ardent communication with the potential customers in the effort to persuade them to seek library services from the organisation. Internet aids in helping an organisation to â€Å"focus on enabling customers to find information about services† (Fields 2010, p.14). Brand image cannot be satisfactorily developed if potential clients (mature students) are not aware of the existence of an organisation that is offering services. Building the brand image can also be enhanced through deployment of technologies such as short message services (SMS). SMS has emerged in the recent past a powerful tool for sending massive short messages to many users within a short time following the developments of telephony technologies (Anbu Mavuso 2012). In the effort to create awareness of the existence of an organisation, social media is incredibly helpful. Such a strategy for building positive brand image is opposed to traditional approaches for brand communication in which organisations mainly focused on â€Å"controlling what was said about their products and brands by dominating communication channels with carefully planned messaging† (Anbu Mavuso 2012, p.319). However, in the modern business environment, control of messages is immensely difficult since the ability of the customer to access information through online interactions has become incredibly sophisticated. The significance of effecting communication strategies for marketing the service brand through social media is ardent bearing in mind, â€Å"today, customer communication takes the form of bilateral dialogue† (Rust, Zeithaml Lemon 2004, p.117: Cmore Chan 2009, p.395). This strategy often entails online communication through B2B since the goals is building service brand image of the organisation through social media communication. The findings indicate that social media and web-based forms of mar keting services attract the attention of students seeking material to include in their researches. Consequently, it is important that librarians take proactive efforts to engage mature students through blogs coupled with other web 2.0 applications in the efforts to make them have access to library renting services to enrich their seminar talks. Conclusion Marketing of services is different from marketing of products since the two have different characteristics. This paper argued that, in order to set up information literacy talks for mature students, it is important to consider service-marketing mix to determine the characteristics of the target audience of marketing campaigns. The paper discussed marketing of new library services through online marketing strategies in which social media and web 2.0 applications were presented as crucial in helping to communicate the service chosen for mature students to boost their information literacy talks. References Anbu, J Mavuso, M 2012, â⠂¬ËœOld Wine in New Wine Skin: Marketing Library Services Through SMS-Based Alert Services’, Library Hi Tech, vol. 30 no. 2, pp. 310-320. Broady-Preston, J Steele, L 2002, ‘ Employees, Customers and Internal Marketing Strategies in LIS’, library Management, vol. 23 no.8, pp. 384-393. Cmore, D Chan, C 2009, ‘Bogging towards Information Literacy: Engaging Students and Facilitating Peer Learning’, Reference services Review, vol. 37 no. 4, pp. 395-407. Fields, E 2010, ‘A Unique Twitter Use For Reference Services’, Library Hi Tech News, vol. 6 no.7, pp. 14-15. Fornell, C 1992, ‘A National Customer Satisfaction Barometer: The Swedish Experience’, Journal of Marketing, vol. 5 no.6, pp. 6-21. Keller, L1998, Strategy Brand Management: Building, Measuring, and Managing Brand Equity, Prentice Hall, New Jersey. Rust, T, Zeithaml, A, Lemon, N 2004, ‘Customer centred brand management’, Harvard Business Review, vol. 82 no.4 , pp. 110-118. Zineldin, M 2000, ‘Beyond relationship marketing: Technological marketing’, Marketing Intelligence Planning, vol.18 no.1, pp 9-23. This report on Marketing of New Services – Set up Information Literacy Talks for Mature was written and submitted by user Holden Kelley to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.