Segmentation Targetting and Positioning of Nike - 2257 Words

INTRODUCTION Nike, Inc .is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered in the Portland metropolitan area of Oregon, near Beaverton. It is the worlds leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment with revenue in excess of US$24.1 billion in its fiscal year 2012 (Ending May 2012).Nike and Precision Cast parts are the only Fortune 500 companies headquartered in the state of Oregon. The company was founded in 1962 as Blue Ribbon Sports by Bill Bower man and Philip Knight, and officially became Nike, Inc. in 1978. The company takes its name from Nike, the Greek goddess of victory. Nike markets its products under its own brand as†¦show more content†¦Now NIKE became official kit sponsor for BCCI Indian Cricket Team. By paying Rs.196 Crores (Rs. 1.6 Bn) to BCCI, NIKE wrested the rights to become the kit sponsor up to 2011.The first Just Do It cricket ad also made its appearance d uring the Champions Trophy. TYPES OF OWNERSHIP 1. Licensing 2. Franchising 3. Own Subsidiary SEGMENTATION, TARGETING AND POSITIONING Market Segments:- Market segmentation is the selection of groups of people who will be most receptive to a product. The most frequent methods of segmenting include demographic variables such as age, sex, race, income, occupation, education, and household status. Nikes segmenting market typically targets athletes, both women and male generally from the ages 15 to 35. Nikes targeting market is active people who enjoy high quality sporting goods, especially footwear. To do so Nike focuses on creating premium consumer experiences on product innovation, brand leadership and elevated retail presence. Nike is targeting further geographic expansion and farther marketing penetration in all regions. Though disciplined operating management, the company still continues to target long range mid teen earnings per share growth. The market segments that Nike can mainly differentiate are high, medium and low end customers with varying income levels. Thus, Nike needs to segment on various fronts such as economic, demog raphic, geographicalShow MoreRelatedStarbucks E-Marketing7567 Words   |  31 PagesAnalysis for Starbucks 8 3.2 PEST Analysis for Starbucks 10 3.21 Political 10 3.22 Economic 10 3.23 Social 11 3.24 Technological 11 4.0 E_MARKETING PLAN 14 4.1 E-Marketing Strategic Planning 14 4.11 Segmentation 14 4.12 Targeting 15 4.13 Differentiation 15 4.14 Positioning 16 4.2 Objectives 18 4.3 E-marketing Strategy 18 4.4 E-marketing Tactics 19 5.0 IMPLEMENTATION 22 5.1 Implementation Plan 22 5.2 Evaluation 24 6.0 CONCLUSION 25 7.0 REFERENCES 26 8.0 APPENDIXRead MoreMarketing Management 14th Edition Test Bank Kotler Test Bank173911 Words   |  696 Pagesis known as ________. A) segmentation B) integration C) disintermediation D) cross-selling E) customization Answer: A Page Ref: 10 Objective: 3 Difficulty: Moderate 29) Companies address needs by putting forth a ________, a set of benefits that they offer to customers to satisfy their needs. A) brand B) value proposition C) deal D) marketing plan E) demand Answer: B Page Ref: 10 Objective: 3 Difficulty: Moderate 30) During market segmentation analysis, the marketer identifies

Premature Infants And Music Therapy - 1539 Words

Abstract By exploring sources that address the topic of premature infants and music therapy, the author of this paper discusses about the effect of music on specific common issue that the NICU can cause to premature infants. The effect of music therapy on stabilizing premature infants’ breathing and heart rate is addressed. The author also points out that music can be a stimulus for premature infants to learning life-matter skill such as the sucking behavior. The Effect of Music Therapy For Premature Infants in NICU In March 2013, New York City, Andrea Zalkin discovered that she was pregnant for 26 weeks. One week later, at Beth Israel Medical Center, Andrea gave birth to a baby boy who only weighed two and a half pounds when he was born. Andrea named her son Hudson. To Andrea, Hudson is an angle. However, because Hudson came to the world too early and was not ready to experience everything on his own, he had to stay in a Neonatal Intensive Care Unite (NICU) and could not be discharged from it until he reached his original due date. While waiting for her son to grow and strengthen, Andrea decided to use music to help stabilizing her baby son in the disturbing environment of NICU. Angela Ferraiuolo-Thompson is a music therapist in the Beth Israel Medical Center and she is now the therapist for Andrea and Hudson. In order to help Hudson grow in a better condition, Angela made a series of plans to help Hudson reduce his heart rate and breathing rate andShow MoreRelatedMusic And Its Effect On Human Life894 Words   |  4 PagesSince always, music has been an important aspect in human culture because it has many applications and uses in human life. It is consider that music plays an important role to human beings, and it is reflect in many different ways. In medicine, music takes a significant part because it can be used to improve human health and life quality; for example, music can helps to reduce stress, cure illness, or produce happiness. Also, it is known that music can have great impact during pregnancy, or it canRead MoreThe First Signs Of Music Therapy Essay2143 Words   |  9 PagesThe use of music for therapy has been seen to exist for almost as long as the start of therapy itself. At around 400 B.C., Hippocrates, a Greek physician known for his tremendous contributions to modern medicine, was shown to be the first human to use music as a way to therapeutically treat mental patients. Since then, records of other civilizations such as the Egyptians, Arabians, and even the Native Americans show signs of the use of music in medicine. This form of therapy was said to help alignRead MoreMusic Therapy : Where Does It Stand?1605 Words   |  7 PagesMusic Therapy: Where Does It Stand? When one needs psychotherapy, there are several options. Most people use one or more of these five types: body psychotherapy, cognitive behavioral therapy (CBT), existential psychotherapy, interpersonal psychotherapy (IPT), or relational psychotherapy (Jefferies). These are some of the most popular forms of psychotherapy, and most patients who use them are successful in healing or reaching a manageable state. Because of their famed efficiency and reliability, manyRead MoreWhy Babies Are Born Too Early Or Too Small1546 Words   |  7 Pagesdeveloping before being born. Babies born before the 36th week after conception are called preterm or premature. When this occurs, it is imperative to have a long-term plan in place that is directed towards boosting the overall health and development of a preterm, low birth weight baby. It is crucial to be prepared for the first year or so, as this is when premature infants often lag behind full-term infants in many facets of development. This plan should include educational activities for the baby as wellRead MoreMusic Therapy Is Effective Or Not?925 Words   |  4 Pagespeople cannot go anywhere or do anything without listening to music. From elevator music, to exercise in the gym, to background music in restaurants, to the radio in the car, we cannot escape music. It is such an overlooked yet essential part of our daily lives, but what is unknown by many is that music is also used very deliberately in the lives of others. Many hospitals use music therapy to help treat their stroke patients, premature infants, those diagnosed with Alzheimer s disease, etc. One mightRead MoreParenting Interventions Are Essential For Normal Infant Development1487 Words   |  6 PagesPreterm babies, also known as premature babies are born before 37 weeks’ gestational age. These babies can vary in term of prematurity, from two to three weeks, to extremely preterm at over ten weeks. Goldberg and Devitto (2002, as cited in Leman, Br emner, Parke Gauvain, 2012) stated prematurity is associated with low birth weight, putting infants at risk of long term issues such as faulty cognition, hyperactivity and perceptual disorders. Werner and Smith (1982, as cited in Leman et al., 2012)Read MoreResearch Paper : Therapeutic Services1619 Words   |  7 Pagesfor them and or loved one. Often times therapy is very beneficial to people, but is not always offered with their insurance. Therapeutic services should be provided to all patients as a non-evasive treatment option because these services provide nontraditional alternatives that enhance patient care and therefore, insurance companies should cover these services. Therapeutic services are non-evasive medical therapy. There are many different types of therapy that is out there for people, dependingRead MoreMusic Therapy And Its Effect On Society1786 Words   |  8 Pagesabout my own experiences with music and how music affects all mankind, I wondered how others were affected by music. Does music really make a difference or is it just an opinion. As early as the days of Aristotle and Plato, it was believed music had healing powers. (1- AMTA) When I began researching music therapy, it was much different than what I expected but I do believe it is a career that can beneficial to all. As I continued to explore the benefits of music therapy, I found much research thatRead MoreShould Music Therapy Be Taught?1812 Words   |  8 PagesMedicinal Melodies Jodi Picoult, New York Times best-selling author of Sing You Home once said, Music therapy, to me, is music performance without the ego. It’s not about entertainment as much as it s about empathizing. If you can use music to slip past the pain and gather insight into the workings of someone else’s mind, you can begin to fix a problem. Music therapy is precisely that: an assuaging therapy meant to heal patients who need empathy, love, and tranquility. Patients in the neonatal intensiveRead MoreEssay The Relationship Between Music and The Brain1023 Words   |  5 PagesThe relationship between music and the brain has always intrigued me; why dose listening to music help ease certain task, things we do everyday like driving, leaning, relaxing or working out. I will analyze music and the effect on the brain, from health to physical and mental training. Music has been around sense the beginning of humans, evolving through by culture and time. Nowadays we have a broad select ion of choice, and people prefer different genres for certain activities; for example listening

Female Protagonists of Detective Narratives - 938 Words

This essay will focus on female protagonists who are the center and driving force behind a detective narrative. I will compare and contrast Clarice Starling in The Silence of the Lambs and Lisbeth Salander from The Girl With the Dragon Tattoo to explore two women that are progressive in breaking through traditional gender roles and are successful at portraying a female that goes against the grain. These women portray unique and progressive ideas about sexuality. Clarice and Lisbeth are two empowered females that are successful as detectives. Usually, a female in the center of detective film is misguided or taken advantage of because of the lack over control over their emotions. However, Clarice and Lisabeth are two examples of women that embrace their femininity in order to get closer to the killer. This paper will examine Clarice and Lisabeth from a post-feminist perspective to prove that these detectives are progressive in their roles. Mulvey suggests that women are passive objects on screen that are meant to be enjoyed and looked at at by the active male. Clarice and Slander can be seen as objects when critiquing it with just Mulveys theory, however when looked at from a post-feminist view it is clear that these women are intelligent in their roles as detectives, and they use their sexuality to help them excel in their careers. Secondly, Gates suggests that females as the center in a detective film become masculinized and if they do not end up in marriage or with love,Show MoreRelated Comparing ChinaTown and the Big Sleep Essay1278 Words   |  6 PagesSleep   Ã‚  Ã‚  Ã‚  Ã‚  ChinaTown, directed by Roman Polanski, is a non-traditional hard-nosed detective film made in the 70s. The typical elements of character type are there; J.J. Gittes (a private detective in LA) played by Jack Nicholson is the central character, sharing the spotlight is Fay Dunaway playing the femme fatale Evelyn Mulwray. 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In my assignment I am going to consider how the couple is represented, and how the narrative structure and binary oppositions have influence on the plot of the story. nbsp;nbsp;nbsp;nbsp;nbsp; Bladerunner is a dark, futuristic science fiction movie, which has been described as a hybrid of science fiction, film noir, detective thriller, bounty-hunter western and love story. Thus, it is a complex filmRead MoreAbstract Space : The Void1650 Words   |  7 Pagesbetween reality and illusion. As in Rebecca, the painting of Carlotta perpetually hovers over Vertigo’s narrative, and is given the potential to create a void within and to fracture a traditional narrative. The dead Carlotta, in the questionably stable mind of Scottie and Elster, shows a strong visual resemblance to the living Madeline, as if she was a reincarnation of the dead woman. 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Using two prominent differentiating narrative voices, Day uses the character and voice of the protagonist, Claudia Valentine, and the antagonist, the crime overlord Harry Lavender, to not only juxtapose the nature of the protagonist and antagonist but also to express her realistic concerns about the moral decay of Sydney, to challenge the notion of stereotypes

Management Style Leadership Excellence

Question: Discuss about the Management Stylefor Leadership Excellence. Answer: Introduction Management or rather leadership is very critical in any organization. It is the one that determines whether the business would be sustainable amid stiff competition in the market for quality delivery and services. This work will majorly delve on the efficacy of leadership by providing different theoretical approaches of leadership in the view of ascertaining the leadership styles employed by different managers in the organization. Therefore, for this purpose it is incumbent to analytically evaluate Behavioral Theory that was postulated by Blake and Mouton and the Goal Path Theory in the bid of determining the management styles used in a particular setting by managers. This case study is primarily aimed at evaluating the leadership styles administered by Maria, John and Michelle in their station of work and how it influences other factors such as employees motivation and relationship between the clients and the staff in their areas of operations. John seems to be the best manager in the organization he is working in. His leadership style may attract a lot of customers in their venture. This is clearly seen where he is able to listen and diligently serve well his clients. Moreover, John relates well with his clienteles and as such may be in position of wining their trust and thereby resulting to sustainability of the business. Now being the branch manager he stands a better chance to continue consolidating the good relationship with their clientele so as to remain competitive in the market amid stiff competition that is readily eminent in the market (Skendall, Ostick, Komives Wagner, 2016). Nonetheless, it is explicitly evident that his leadership style does not inspire his employees to work. John is less concerned about the welfare of his employees. He operates in the principle of believing the clients are the major stakeholders and thereby much focus ought to be given unto them more than any other individual in the organiza tion. What John is forgetting is that for the success of the organization he requires the full support of his staff and thereby not listening to them may have a very negative impact to the organization. According to Blake and Mouton (1991) postulate 5 dichotomies of Behavioral theory that critically examines the leadership styles that is applied by different leaders in the organization within a particular time frame. This dichotomies are enumerate as follows; country club management, team management, middle of the road management, impoverished management and lastly produce perish management. This type of manager is the one who allows their employees to operate in a relatively more relaxed environment so as to be very productive and thereby resulting to the success of the venture. It is ideal to sate the being very welcoming in the organization allows the employees to dispense their services well without even an iota of fear in their conduction of activities (Reichard Thompson, 2016). Nevertheless, this type of management may results to laxity among the employees and mostly if the manager is too lenient in the organization. This implies that the business or rather activities in the organization would not be carried out as expected due to the receptivity attitude of the manager in the said environment of working. Therefore, this type of management ought to be applied judiciously so as not to hinder the workability of the employees and thereby resulting to grate loss to the business. On the other hand Michelle turns out to be the best leader as she involves everyone in the organization in the daily activities. Consequently, she is a firm believer of team working. She greatly inspires her staff towards realizing the objectives of the business as she also takes part in the daily activities and thereby setting good precedence for the staff. It is easier for any staff to confide their problem to Michelle as she is very considerate and willing to aid them. This is a clear indication of being concerned with the welfare of the staff who are the engine for the success of the venture since their contribution cannot be understated. However, there are critics who find this type of management risky as there would be level of laxity among employees. Thy type of management does not care much about the welfare of the organization. The type of manager who employs this type of management is only interested in their own welfare. In other words they are only controlled by self-interest and conflict of interest in the firm. This leader will do all what it takes to only enrich themselves rather than putting into consideration the welfare of others including the organization. When a firm employs such an employee there is higher likelihood of such organization being closed due to bankruptcy and incapacitation to run its activities well as a result of multiple debts. Under this management style, a leader would wish to see their employees being very productive. Failure to produce is tantamount to dismiss from the service. This type of leader does not condone any form of nonsense in the business. The employees who work under this leader are less inspired and motivated since the management has no time for them. Similarly, the welfare of the employees in this case are not put into consideration. The only primary objective ion the business is to be productive in order to meet the goals of the organization (Salina, Girtz Eppinga, 2016).It is important also to note that the employees at this level develop fear towards their manger and thereby there is no good cordial relationship between the staff and management in that case. Employees who serve in this environment mostly opt for other places of service since the environment may not be favorable for them. Management is the most suitable since it puts into consideration the welfare of the employees and accords them chance for improvement due to good working relation that is evident in the organization. It is important to underscore that team manager encourages tem spirit for the success of the organization. The leader allows everyone to perform their activities in consultation and cooperation so as to realize multiple fruits for the organization or business at a broader perspective. Moreover, this leader would wish to see one growing from their level of experience by according them good and friendly environment. It is ideal to state that they do inspire their employees to even work better for the success of the venture. Blankstein, Noguera, Kelly and Tutu, (2016) assert that team leaders they also lead by example as they not only instruct their employees but also them they practically do what is entailed of them as the leaders in the organization. Maria employs a good administrative type of leadership. She is not only motivated by money so as to produce but always willing and ready to deliver to her best. It is ideal to state that Maria is receptive but to some level strict in her work. This basically implies that anyone working under het ought to be very produce so as to be ready to move along together. The path goal theory was postulated by Robert House. He strongly believed that the type of leadership ultimately affects the workability of employees. In his view he proposed that a good leader should be very accommodative and the one who would put into consideration the welfare of their employees and involving them in major decision making so as to feel affiliated to the business and thereby realizing the core objectives. The diagram below explicates this theory. This type of leader is always ready and willing to support their employees and most importantly able to coach the staff well so as to be very conversant with what they are doing. On the same breathe, a good leader is that one who would delegate duties and responsibilities and allow the staff room to operate their activities with minimal pressure (Guthrie, Osteen, Jones, 2016). However, directions very key for such a business. The leaders here should demonstrate ability to effectively direct their staff on their various tasks that they ought to perform for efficacy purposes. In conclusion the type of management employed in any system determines a lot the way the working condition would be in a given set up. Notably, it is incumbent to state that the type of management that considers the welfare of employees is the best as it results to productivity. References Reichard, R. J., In Thompson, S. E. (2016).Leader developmental readiness: Pursuit of leadership excellence. Blankstein, A. M., Noguera, P., Kelly, L., Tutu, D. (2016).Excellence through equity: Five principles of courageous leadership to guide achievement for every student. Skendall, K. C., Ostick, D. T., Komives, S. R., Wagner, W. (2016).The Social Change Model: Facilitating Leadership Development. Somerset: John Wiley Sons, Incorporated. Guthrie, K. L., Osteen, L., sJones, T. B. (2016).Developing Culturally Relevant Leadership Learning, SL152. Somerset: John Wiley Sons, Incorporated. Salina, C., Girtz, S., Eppinga, J. (2016).Powerless to powerful: Leadership for school change.